Why Blogging is Better Than Paid Advertising

According to experts, content and links are the two most important ranking factors when it comes to searchability online. While Google advertising is helpful it does not have the longevity of onsite content, which remains online indefinitely. Meanwhile, a well-written blog, with the right keywords, can take you to the top of page 1 on Google. Even though Google and other search engines change up how their search algorithms work from time to time, blogging is as relevant as ever and it is just the SEO marketing strategy your business...