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Why Blogging is Better Than Paid Advertising – Costa Concierge
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Costa Concierge / Our Blog  / Why Blogging is Better Than Paid Advertising
26 Oct

Why Blogging is Better Than Paid Advertising

According to experts, content and links are the two most important ranking factors when it comes to searchability online. While Google advertising is helpful it does not have the longevity of onsite content, which remains online indefinitely. Meanwhile, a well-written blog, with the right keywords, can take you to the top of page 1 on Google. Even though Google and other search engines change up how their search algorithms work from time to time, blogging is as relevant as ever and it is just the SEO marketing strategy your business might need!

Why Blogging and Backlinks are Better than Google Ads

While effective, search engine marketing strategies like Google advertising is expensive and when the ads stop, so do your higher rankings. If you want organic, fast growth, and immediate return on investment (ROI) that will never go away on the internet, then you need quality, optimized content.

You can get great results with 1,000+ word blogs and backlinks to high-ranking domain authority (DA) and page authority (PA) pages. Optimally, two blogs and four backlinks a month will get you big results. Our client went from #42 to #1 on Google for a luxury rental villa in the Tamarindo area in eight months. Consistency is the key, however, and to maintain your status you must continue to use the best keywords for your business. The best keywords may not be the ones with the most searches, however. The competition behind those keywords must also be considered. Consistent posting once or twice a month is also important.

Speaking of competition, Google ads is a highly competitive industry. Effective ads will cost $1,000 to Google, plus a management fee, putting you out $2,000 a month for something that can be done for much less, all while still getting your website to rank higher on Google. Plus, the advantage only lasts as long as you pay for the advertising. Blogs and backlinks, meanwhile, will always stay represented on your website, along with high-grade links on the internet, for a quarter of the price as Google ads. 

Organic traffic is king! That’s why an SEO marketing strategy that includes blogging and backlinks is better than Google ads. You get more bang for your buck!

Here’s what Costa Consultants can do with $600 per month:

1. Perform an SEO analysis of three competitors’ websites in order to compile a list of the top keywords for topics you want on your blogs. 

2. Come up with a blog plan – at least three ideas to start to launch two per month. Using the top keywords that you want to focus on for your website to rank higher on Google, as well as fun topics that are relatable and keep your users and followers engaged. 

4. Write 1,000-word optimized blogs using the proper keywords twice a month and post them to your website, and write four backlinks (two for each blog) and link them to two high-ranking DA and PA pages.

5. We follow VPN ranking to track how your website ranks in the USA and Costa Rica (or wherever you wish to do business) for the top keywords at present and then each month we check the progress and see how your site ranks after the work has been put in. 

6. We can even offer you high-resolution images from a stock image site to use along with your blog if you do not have your own relatable photos.

Each month we track all keyword research, VPN rankings, blogs and backlinks, and images and save it all in a Google Drive folder we can both access so you are always kept up to date.

While we have seen great success with two 1,000-word blogs posted to our client’s website each month and four backlinks a month for $600, we can start with half of that and see how high your rankings improve if you prefer a lower budget of $300 a month.

The content from the blogs can also help you build out your newsletters each month with ease! This is something we can also do for you. We can even build up your email list, create an appealing newsletter template with content you wish to feature with links to your website, and send it out to your contacts with your email as the sender.

Attention Home Owners of Vacation Rentals & Property Managers! This client went from #42 to #1 in a matter of months.

What Are Backlinks and High-Ranking DA and PA Pages?

Backlinks are simply links to one website found on another website. Google and other search engines consider backlinks to be kind of like “votes” in the online world. Websites with lots of links or “votes” rank higher on Google (page 1 or 2), allowing customers to find your website more easily.

Linking your website to any old site just won’t do, however. To really get noticed, you want your links to be found on websites with high Domain Authority (DA) and Page Authority (PA). These are essentially scores that gauge from 1 to 100 for a website (domain) and a page on a website. The higher the score, the better the site will rank in search engine results pages (SERPs).

Sound complicated? It is, and the algorithms that drive search results are always changing. That is why your need experts in search engine marketing strategies to help you stay on top of the rankings, not to mention high-quality content that gets noticed and shared.

Trust the SEO marketing strategy experts at Costa Consultants to create high-quality, compelling content that your users actually want to read! Our top writer/editor is a former journalist from Canada who wrote nationally recognized headline news for over a decade. We also promote your content on top-rated blogs and other content writing platforms to get the most out of your blog. With us as your content marketing partner, you can expect SEO optimized content that will give you increased visibility on search engines like Google and higher brand recognition within a matter of months.

Check out our Content Marketing services.

Jennifer LaCharite, Costa Consultants